SOLAR JEANS — Mexico's finest denim

As part of our graphic design course, we were tasked with developing a visual identity for the Solar Jeans brand. I took an artistic approach that connects “el solar”, the fields of labor, with the warmth of the sun. To convey this concept, I selected earthy, warm tones to evoke a sense of family and community, and incorporated an Otomi (indigenous Mexican) pattern as a tribute to the artisans celebrated for their craftsmanship.